Founder Story

I grew up in the coastal community of Santa Cruz, California, where fitness wasn't a "program" — it was surfing, moving, getting outside, and building capability without overthinking it. That early relationship with training stuck: performance matters, but it has to feel real.

Later, I joined the U.S. Air Force and served as a Tactical Air Control Party (TACP) member. That environment doesn't reward hype — it rewards readiness. You learn fast that physical training is not about looking fit; it's about being fit when it counts.

At Fort Hood, I was given a waiver as an Airman First Class to run unit fitness programming as Master Fitness Trainer / Unit Fitness Program Manager for a 3rd Air Support Operations Group unit (11th ASOS). That role taught me how to build training for a population — how to reduce injuries, manage compliance, and create consistency across different fitness levels.

After the military, I earned a degree in Literature from UC Santa Cruz and completed graduate coursework in Critical Theory and Semiotics. That might sound unrelated — but it trained me to think about systems, meaning, and human behavior. In fitness, the best plan is the one people actually follow.

I went on to build San Diego Core Fitness, then moved deeper into technology — designing products like GymGo and FitNimbus — because I kept seeing the same issue: coaching is powerful, but it doesn't scale without good infrastructure.

AIWorkoutGenerator is the result of that whole path: coaching + systems + software + AI, built with one non-negotiable rule: the workout must make sense for the person doing it.